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Privacy Policy of Myrtleed Innovation AB

1. Introduction

This Privacy Policy outlines how Myrtleed Innovation AB (org. nr. : 559425-6348), located at Drottning Kristinas väg 53, 114 28 Stockholm, SWEDEN, email:, handles the personal data of our clients and website visitors. We are committed to protecting your privacy and processing your personal data in accordance with the General Data Protection Regulation (GDPR).

2. Data Collection and Use

We collect personal data such as names, email addresses, phone numbers, and other relevant information in the following circumstances:

  • When contact is made with us via email, mail, or phone.

  • When a request is submitted or contact is made through our website.

  • When signing up for our newsletter or other information.


The purposes of processing your personal data include:

  • Delivering, administering, and communicating our services.

  • Managing communications, including newsletters and other information.

  • Providing information about our offers and services.


The legal bases for processing your personal data are:

  • Legitimate interest for purposes like marketing.

  • Consent for specific actions like newsletter subscription.

  • Compliance with legal obligations.

3. Sharing of Personal Data

Your personal data may be shared within Myrtleed Innovation AB and with our partners, such as subcontractors and CRM providers, to assist us in our business and to fulfill the purposes for which the data is processed. We do not sell personal data to third parties. Personal data may also be shared with authorities to comply with legal obligations.

4. International Data Transfers

Personal data is primarily processed within the EEA. If transferred to third countries, we ensure adequate protection measures as defined by the GDPR, such as European Commission adequacy decisions or EU standard contractual clauses.

5. Data Retention

We retain personal data as long as necessary for the processing purposes. This includes duration of newsletter subscription or client relationship, and compliance with legal requirements like tax or accounting laws (up to 10 years).

6. Your Rights

You have several rights regarding your personal data:

  • Right of access.

  • Right to rectification.

  • Right to restriction of processing.

  • Right to be forgotten.

  • Right to data portability.

  • Right to object.

  • Right not to be subject to profiling.

  • Right to withdraw consent.


To exercise any of these rights, please contact us at

7. Contact Information

For any questions or concerns regarding this Privacy Policy or our data processing practices, please contact us at the aforementioned address or email.

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